Schema.org JSON-LD Generator

Q: JSON-LD, Microdata or RDFa?

Google supports all three but recommends JSON-LD because it is separate from the HTML and easier to maintain.

Q: Where should the script go?

Anywhere in the or of the page it describes.

Generate schema.org JSON-LD structured data for Article, Organization, Person, Product, FAQPage, Event, LocalBusiness and WebSite from a simple form.

Schema type

Headline *

Description

Image URL

Absolute URL of an image that represents the item.

Author name

Publisher name

Publisher logo URL

Date published

ISO 8601, e.g. 2026-03-01 or 2026-03-01T09:00+07:00

Date modified

URL

JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to Brew Cold Brew Coffee",
  "image": "https://example.com/cold-brew.jpg",
  "author": {
    "@type": "Person",
    "name": "Jane Doe"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example Coffee"
  },
  "datePublished": "2026-03-01",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://example.com/cold-brew"
  }
}
</script>

Paste the <script type="application/ld+json"> block into the page’s HTML. Valid markup does not guarantee rich results; check eligibility with Google’s Rich Results Test and only describe content that is visible on the page.

What is Schema Markup Generator?

This tool creates schema.org structured data in JSON-LD format, the format Google recommends for rich results. Pick a type – Article, Organization, Person, Product, FAQPage, Event, LocalBusiness or WebSite – fill in the form and copy the <script type="application/ld+json"> block into your page.

How to use Schema Markup Generator

Choose the schema type; the form is pre-filled with an example.
Replace the example values; fields marked * are recommended for that type.
For FAQPage write "Q: question" and "A: answer" on separate lines.
Copy the JSON-LD block into the page's HTML and test it in Google's Rich Results Test.

When to use Schema Markup Generator

Use it to add structured data to pages that don't get it from a CMS plugin. Markup must describe content visible on the page; valid JSON-LD does not guarantee rich results – eligibility and display are up to Google. For complex catalogues, generate markup from your data automatically.

How Schema Markup Generator works

Form values are mapped to schema.org properties and nested types: an Article's author becomes a Person, a publisher an Organization with an ImageObject logo, a Product's price an Offer with currency and an availability URL, an Event's venue a Place (or a VirtualLocation for online events), a LocalBusiness address a PostalAddress, and a WebSite search URL a SearchAction. Empty fields are omitted, multi-line fields become arrays, and < is escaped as \u003c so the JSON cannot close the script tag.